Monthly Archives: September 2010

Redesigning the Weather

Weather.com has, at least in my mind, always been the go-to place for weather forecasts. I don’t know why I made the association… oh wait! It’s because its probably one of the best domain names on the Internet.  Nice job.  Anyway, my only complaint has been that there is so much clutter in between me typing in my ZIP code and getting the actual forecast.  Wait no longer, the site had a redesign this last week!

Weather.com Redesigned

Weather.com did an excellent job branding the redesign as an overwhelming improvement, stating that the changes were based on the following customer feedback:

  • the site is too cluttered
  • I can’t find what I’m looking for
  • The site is too slow
  • The site is too hard to navigate

You’ll probably see that same kind of feedback on a lot of ad-supported sites!  In the redesign, Weather.com added new features like saved locations, weather apps and user contributed pictures and video, as well as a large slide show that highlights top stories and regional coverage.  The redesign added a more comfortable layout, better top-level navigation and menus and did an excellent job of blurring site content with ads – check the right column.

Overall, I give it a B+ and a better commendation of continuing to use the site.