I’ve enjoyed listening to the Startup Podcast over the past couple of weeks. It’s encouraging to listen in on seemingly normal guys as they put together a brand new company. In episode #13 they talk about rapid design prototyping with Google Venture’s design team. The team walks them through a design sprint to discover what their mobile app should be.

Fake it ’till you make it… or don’t.

In Gimlet’s case they should not build a mobile app, and I can’t tell you how many months of development time I’ve saved by NOT BUILDING an idea that we’ve had. In a relatively short amount of time you can design out a website or app and see if it’s going to really meet your needs or if it’s just a cute idea. The world is full of cute ideas – I don’t want those. I want a great idea that can work.

Save yourself some time, developer. Don’t build it until you’ve seen it.