In an appreciably small book, Seth Godin focus in on the period in life when increased effort yields the same or worse results. Convention wisdom teaches that this is the time to “stick it out” and that quitters never win. But Godin counters with this insight, “Winners quit all the time. They just quit the right stuff at the right time.”
The Dip is a quick exploration of how we get into this dip and when we should stick it out and when we never should have been there. The key is knowing beforehand if it will be worth all the effort, adds Godin, “you should outline your quitting strategy before the discomfort sets in.”
Do you have the guts to quit so that you can succeed at the right thing? Do you really believe that you can be really successful at the right thing, not just average at something?
Interesting stuff. Read it for a quick insight into the things that you may be failing at because you won’t quit.