We do so well at diving deeply into product features and functionality. We can map so many of the possible outcomes and approaches along a single line of thinking, and then we stop because we’ve either hit bedrock or because it’s time to dive down the next feature. Sometimes it’s a sister feature and sometimes totally unrelated. When we’re tired of diving down features we step back and look at all our features. We wonder which feature sets should be done first, and how many could be done at the same time.

We sometimes ignore a more sensible approach: a single focus that weaves its way through each of the feature sets we’re interested in.

Holistic focus on limited feature sets instead of shallow focus on entire features.